Marketing The Ultimate List

The information available to marketers today is vaster than a politician’s ego, more diffuse than Pokemon Go—and potentially even more overwhelming. Given this environment it can be difficult to find high quality content, so Curata has assembled a list of top content marketing blogs to help improve your strategies and business.

Before we dive into the topics, we’ll define a blog for this post’s purposes:

A blog is an online publication that seeks to inform its readers with high quality, ethical and valuable insights published on a consistent basis by authors qualified to communicate them.

The topics covered in the blogs below include content marketing tacticsadvice from expertscontent marketing toolscontent statistics and content curation—amongst others. This list is by no means comprehensive. With millions of blogs published every day, and the overwhelming amount of quality information available surrounding content marketing, more than a few first-class content marketing blogs will have been overlooked. If your favorite blog is not listed, or if you know of any other great source of content marketing information, leave us a comment below.

Scroll down for the list of content marketing blogs we love, sorted into six categories:

  • Social Media Content Marketing Blogs
  • SEO Content Marketing Blogs
  • Content Marketing & Strategy Blogs
  • Marketing Technology Blogs
  • Analysts & Research Blogs
  • Blogging

Social Media Content Marketing Blogs

Social Media Examiner – Provides daily original content for readers on how to navigate the social media jungle through social networking, blog, and podcast best practices.

Social Media Today – An online community providing daily insight to PR, marketing, and professionals in other disciplines requiring information on social media.

Social Fresh – Inspires businesses to improve their marketing strategies through social media education.

Jeff Bullas’s Blog – The author, blogger and strategist offers insights on aspects of social media marketing, content marketing and digital marketing.

Razor Social – Provides independent advice on the latest in social media tools and social media technology.

Social Media Explorer – A leading publisher of insights and opinions on social media marketing, written internally and by a roster of marketing thought leaders.

Socialnomics – Presents social media stories, trends, studies and statistics. The name Socialnomics means that as the site’s success grows, the more social good they hope to give back.

Buffer – Buffer’s blog focuses on UX, productivity, customer happiness, writing, and life hacks to provide marketers with an all-encompassing view of business.

Hootsuite – Hootsuite’s blog offers tips relating to a variety of social media platforms, including Twitter, Facebook, Instagram and Kik.

DreamGrow Social Media – Offers ideas and tools to help you shine in your organization and achieve better, measurable social media marketing results.

Social Media Impact – Aimed at anyone interested in social media. Featuring original content, product reviews and tips, as well as curated articles from other top social media websites.

SEO Blogs

Quick Sprout – Neil Patel, co-founder of Crazy Egg, KISSmetrics and Hello Bar, writes on how businesses can improve search engine optimization and content marketing strategy.

Moz – The Moz blog is a great asset for marketers, providing fresh ideas on content, SEO and providing value to buyers.

Search Engine Watch – Revolves around tips and information on search, analysis of the search industry, and support for site owners wanting to improve SEO.

Search Engine Land – A news and information blog on global trends and insights into search engine marketing and the search engine industry as a whole.

Search Engine Journal – With a unique community-based approach to search marketing content, this blog’s content comes from almost all real experts (in-house and independent Internet marketers).

Success Works – Educates online marketers on optimizing content for SEO with tips, training and writing advice.

Vertical Leap – Helps companies drive traffic and increase brand awareness through thought-leadership advice.

Brandpoint – Content news, developments, best practices, emerging ideas, insights and thought leadership from a bunch of content junkies.

Content Marketing Blogs

Duct Tape Marketing – Provides advice for small businesses on how to improve marketing strategy through content marketing tactics.

Occam’s Razor – Author and digital marketing expert Avinash Kaushik writes on an array of digital marketing topics, offering actionable insights for content strategies and marketing metrics.

Sparksheet – Explores how various brands use tools and platforms to distribute relevant content to the right audience.

Freshmail – Covering all you need to know about email marketing, from basic metrics to creativity tips, best practices, growth hacks and more.

ClickZ – Interactive marketing news and information from search to social to technology; ClickZ offers advice for content marketers to do their jobs better.

The Knowledge Bank – Helps companies create and distribute content that engages and educates a specific audience.

Spin Sucks – Publishes daily content advice for the professional development of PR and marketing professionals.

{grow} – A community to help you grow, from influencer Mark Schaefer. Focused on marketing technology and strategy.

The Influential Marketing Blog – Non obvious marketing insights from Rohit Bhargava, trend curator and author of the Wall Street Journal best seller “Non-Obvious.”

Barry Feldman’s The Point – Chock full of consultant Barry Feldman’s knowledge of social media, content strategy, influencer marketing and more.

Seth Godin’s Blog – The best-selling author and marketing expert writes on marketing, leadership, change, and spreading new ideas.

Heidi Cohen’s Actionable Marketing Guide – Marketing expert, educator and writer Heidi Cohen provides actionable tips and advice for digital marketers.

Vertical Measures – Full of content strategy and tactics to ensure your content marketing program is a success, content marketing expert Arnie Kuenn is the CEO of this agency.

Enchanting Marketing – Teaches readers how to gain followers, utilize SEO and create engaging content for target audiences.

CMS Wire – Provides daily information on digital marketing, social business, and enterprise information management.

CMO.com – Information on executive level strategies and marketing information for Chief Marketing Officers.

The Content Wrangler – Offers insights and advice for content marketers on strategy, content management and best practices.

Web Ink Now – Provides content marketing strategy advice and general leadership insights. Managed by author and influencer David Meerman Scott.

eContent – Features articles on digital marketing, publishing and media for businesses, targeting executive-level decision makers with strategic information.

Orbit Media Studios – Providing digestible information on management, content marketing, web design and digital marketing tips.

Velocity –  Focused on B2B content marketing; a great information resource for marketers looking for a fresh take on content.

HubSpot – Offers insights and advice for marketers regarding inbound marketing, sales and social media, as well as opinion articles.

Marketo – Provides information in various key marketing areas including marketing automation, social media, content marketing, and email marketing.

ExactTarget – Provides daily insights for content marketers about mobile, email, marketing automation and cross-channel strategy.

Marketing Interactions – Content marketing industry insights and strategies from influencer Ardath Albee.

KISSmetrics – Offers content marketers information on SEO, online marketing and analytics to better shape marketing processes.

Oracle Marketing Cloud – Examines marketing technology, content marketing, email and social media to help educate marketers.

Curata – Focuses on content marketing strategy insights, content curation best practices, and everything marketers need to develop a successful content strategy, increase buyer engagement, and improve the quality and quantity of leads.

MarketingProfs – Provides consistent insights into the marketing world through a variety of topics: content, non-profit, customer behavior, ROI, PR, sales, and more.

TopRank Online Marketing – Offers expert insights on new topics including content marketing, content tools, writing, SEO, and social.

Inbound Marketing Agents – The expert writers at IMA focus on inbound marketing topics, providing a fresh take on these subjects for content marketers.

Content Marketing Institute – CMI writes engaging content daily for a wide audience about content, curation, ROI, social, and many more topics with actionable value.

Convince and Convert – Educates content marketers about online strategies to improve customer engagement and lead quality.

Unbounce – Online marketing insights, SEO, analytics, and content are just some of the subjects the Unbounce blog covers.

Contentology – Focuses on everything content, from how to create a visual storytelling strategy, to social content, and content marketing tools.

Sprout Content – Content marketing tips and tricks for optimizing your efforts and increasing brand value.

The Sales Lion – Shares expert marketing advice on teaching and communicating in today’s digital world.

MarketingThink.com – Marketing expert Gerry Moran populates this blog with his vast knowledge of content marketing, small business, personal branding, and many other marketing-related fields.

Relevance – Industry expert Chad Pollitt expands upon many subjects, including content promotion, social media marketing, and content curation.

Marketing Technology Blogs

The Marketing Technology Blog – Provides daily updates from marketing professionals on the latest in marketing technology.

Chief Marketing Technologist Blog – Marketing technologist Scott Brinker, co-founder and CTO at ion interactive, writes on marketing technology trends and insights.

Martech Advisor – Expert advice on the best technology for optimizing your marketing strategy.

The Hub – Stay on top of the latest marketing technology trends with The Hub.

Analysts & Research Blogs

Brian Solis’s Blog – A principal analyst at Altimeter, anthropologist and futurist Brian Solis writes about social business and how readers can use it to shape their organizations.

Jake Sorofman’s Blog – Jake Sorofman, Research Director at Gartner, writes about digital marketing strategy, trends, and best practices for mobile, social and content marketing.

Ryan Skinner’s Blog – Senior Forrester Analyst Ryan Skinner provides insight for marketing leadership professionals about content and experiences that drive customer engagement.

Rebecca Lieb’s Blog – Offers expert insights on digital and content strategy for marketers.

Marketing Experiments Blog – The first Internet research lab to conduct and publish experiments on optimizing marketing and sales strategies.

Michael Fauscette’s Blog – The leader of IDC’s Software Business Solutions Group offers advice and analysis on emerging software strategies for businesses.

eMarketer – Covers ecommerce, digital marketing, and online media, offering insights and advice for marketers about the digital environment.

Econsultancy – Independent advice and insight, offering content marketers a one-stop shop for improving strategies and answering digital marketing questions.

Blogging

Problogger – Professional blogger Darren Rowse proffers blogging tips and advice marketers can implement into a content strategy.

Copyblogger – Educating readers on how to “create killer online content” by providing information on all aspects of content marketing blogs, from copywriting to SEO and social media.

Boost Blog Traffic – This community helps content marketing blogs increase traffic and get more eyes on their content.

Blogging Tips – Advice and tips on how to rise above the crowd and become an authority in the blogging world.

Daily Blog Tips – Help for those who see blogging as more than a hobby and are focused on getting a return from their efforts.

Don’t forget to let us know of your favorite content marketing blogs in the comments below. Interested in learning how to develop a content marketing strategy? Download Curata’s eBook, The Content Marketing Pyramid: A Framework to Develop and Execute a Content Marketing Strategy.

 

11 Business Ideas for Stay-at-Home Parents

Looking for a new way to make money? Here are 20 businesses that you can start with very little money. You need motivation, a willingness to work hard and a desire to be financially successful.

1. College Application/Financial Aid Planning Consulting Business
A financial aid planner helps parents get the lowest possible price for their child's college education, thus saving them money. Tapping into financial aid resources is not just about being smart. It is about being aware of the resources that are available. This business involves advising parents and high school students on selecting a college, filling out the application and financial aid forms, providing tips for writing the college essay, advising parents about tax implications on college savings plans, and negotiating the best possible financial aid package when a college offer is received. A sound knowledge about higher education institutions and a thorough understanding of financial aid options are important. Market your services in high schools, libraries, private tutorial centers and universities.

Tip: Have a good understanding of different financial programs like Byrd Scholarships, Stafford Loans, private and federal grants, and PLUS Loans. Also be current with college savings plans including 529 plans, Coverdell Education Savings Accounts, the Uniform Gift to Minors Act, and Charitable Remainder Unitrusts.

2. Consignment Shop
Talking about wearing "pre-owned" clothing has never been a popular coffee table discussion. Times may be changing, though. Recycled clothes are back. The recession has led consumers to save their bucks by buying "gently used" items.

As a consignment shop owner, you don't pay anything for your inventory until it is sold, which makes this business ideal for the startup entrepreneur. Take clean, well-cared-for items and display and merchandise them online or at a physical location for the owners, splitting the profits when you make a sale. Many times, the profit split is either 50/50 or 60/40, with the higher percentage going to the consignment shops.

Tip: The key to a successful consignment shop is a pleasant atmosphere. Make it clean, fresh and fashionable.

3. Freelance Writing
Freelance writers can write articles on any topic, from horse training to buying an RV. A good way to start is by writing about subjects in which you are already an expert. The Writer's Market lists guidelines for thousands of publications.

Ghost writing is a good pursuit for freelancers looking for money and willing to forgo a byline. Websites are always on the lookout for quality freelancers, too. Create a website to promote your freelance writing business.

Tip: Your initial queries are likely to get rejected many times. Cultivate a stoic resilience to rejection.

4. Gardening Business
Herb farms are one of the fastest-growing industries. Medicinal herbs, herbal teas, culinary herbs, and herbs for candles and aromatherapy are just the tip of the iceberg. A solid working knowledge of growing herbs is essential.

Flowers used to scent potpourri, soap, candles and fragrant concoctions require just a few square feet of growing space. Most of your product preparation can easily take place in an average-size kitchen equipped with no more than a shelf, stove and counter work space.

Becoming a gardening teacher is a creative way to make money from your green thumb. Offer gardening seminars in your backyard, community colleges, recreation centers and local nurseries. Offer a class each month on a different aspect of gardening, including planning flower beds, learning about perennials, preparing the soil, creating an English garden, bulb planting, and the like.

Growing orchids can be a lucrative business if you are willing to spend time and considerable effort. Although they are typically grown in tropical areas, orchids can also be grown as houseplants or in greenhouses.

Tip: Through gardening, you can branch off to floral arrangements and market your products to local inns, hotels, wedding planners, churches, roadside flower sales and florists.

5. Gift Basket-Making Business
From corporate parties to baby showers, holidays and birthdays, gift baskets can be tailored to suit the taste of anyone. Gift basket entrepreneurs need a flair for the creative and the design ability to buy gifts and tuck them into baskets, decorative tins, boxes or bags. Attractive packaging is an important part of the gift basket business. You can't just throw some objects together and stick on a bow.

Market your gift baskets by taking photos of them. Prepare a brochure listing the contents of each basket and its price. You can sell your baskets online, to corporate offices, through mail order and in local shops.

Tip: There is a large, untapped market for merchandise with university and sports team logos on them. You will first need to get approval from the university's licensing department to make gift baskets that have merchandise with their logo.

Read This: Start Your Own Gift Basket Business and More: Special Events, Holiday, Real Estate, Corporate by Entrepreneur Press and Cheryl Kimball | Amazon | eBooks.com | Barnes & Noble 

6. Graphic Design
Duties of a graphic designer include designing flyers, informational pamphlets, product catalogs and advertisements. Graphic designers also consult with printers or publishers to identify the best choice of paper, cover stocks and printing processes for any given assignment.

Market your services to ad agencies, publishing companies, small magazines, corporations, product manufacturers and individual entrepreneurs.

Tip: Good listening skills are essential to running a successful graphic designing business. You need to understand completely what your clients want.

Read This: Start Your Own Graphic Design Business by Entrepreneur Press and George Sheldon | Amazon | eBooks.com | Barnes & Noble 

7. Grant Writing Business
The grant writer is the vital link between a funder and a grant seeker. Grant writers work as independent contractors, full- or part-time development officers, and freelancers. Nonprofit organizations account for the largest percentage of grant seekers.

Grant writers can apply for a myriad of categories of funding, including project grants, general operating grants, endowment grants, restricted grants, startup funding, matching grants, and challenge grants. Some websites that will help you start researching funders are www.fdncenter.org, www.tgci.com and www.fundsnetservices.com.

Tip: This is a field that you can learn on your own and offer your services for a handsome fee. Very few nonprofits require certification from their grant writers.

8. Home Health-Care Agency
An 80-year-old wants to live in his own home but has trouble bathing, fixing meals and cleaning the house. As a home health-care business, your responsibility is to send an employee to assist with the daily tasks of living.

Home health care is a rapidly growing business with today's skyrocketing costs of assisted living facilities and live-in nurses. Find out the legal requirements to run a home health-care agency in your area. Always be up to date on the laws for administering any kind of medication. Advertise your services at local community centers, rehabilitation centers, doctors' offices and hospitals.

Tip: You need top-notch people skills and an instinct for determining which caregiver to pair with which client. Most importantly, you must have a knack for hiring employees with monumental patience.

Read This: Start Your Own Senior Services Business, 3rd Edition by Entrepreneur Press and Charlene Davis | Amazon | eBooks.com | Barnes & Noble 

9. House Cleaning
As long as dirt and grime exist, there will be a need for house-cleaning services. In many homes and apartments, people want to enjoy the luxury of not having to scrub floors and dust furniture.

Tip: With each new client, find out exactly what they need and expect from you. Catering to the wishes of your clients is as important as a good cleaning job and will earn you loyal and returning customers.

Read This: Start Your Own Cleaning Service by Entrepreneur Press and Jacquelyn Lynn | Amazon | eBooks.com | Barnes & Noble 

10. Medical Billing Business
Medicalbilling is the process by which doctors and hospitals receive payment from health insurance companies. It also involves resolving any disputes and following up on claims that have been delayed or rejected. Medical billing services provide coding, invoicing and collection services to different types of health-care facilities. Individuals can get certified by enrolling in schools that have medicalbilling programs, or via online courses.

Tip: Working in a doctor's office can be helpful in understanding how patients are billed.

Read This: Start Your Own Medical Claims Billing Service by Entrepreneur Press and Charlene Davis | Amazon | eBooks.com | Barnes & Noble 

11. Mobile Spa Business
Bring the spa experience to your clients via a mobile day spa. Mobile spa treatments can be offered in homes, offices or hotels. A mobile spa offers facials, massages, bridal hair and makeup, body treatments, manicures and pedicures. Mobile spas have low startup costs. There are no ongoing costs like those involved in operating a storefront operation such as rent, utilities, maintenance and insurance. Massage therapists, manicurists and hairdressers can run a successful mobile spa business.

Market your business to clients who are working from home and do not have time to go to a spa, older folks who cannot leave their homes, working professionals who want a break during a high-stress period, and clients who are not physically able to get themselves out of the house due to illness.